(4.5 / 5)15+ Ratings

Perfect Diary Reviews

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Overall Rating

4.5
15 Reviews
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About Perfect Diary

PerfectDiary.com is an online platform that specializes in makeup and cosmetics. It offers a complete lineup of stylish makeup that includes eyeshadow palettes, lip glosses, lip stains, setting powders, and much more. The company was founded in 2017 and listed on the New York Stock Exchange (NYSE) in 2020.

Perfect Diary embraces uniqueness and diversity with its core of Unlimited Beauty. Their hero products, like the wild animals-inspired Explorer Eyeshadow Palettes, and card-inspired ReadMe Lips Collection, are made to take your makeup to the next level.

The company also offers a complete collection of facial makeup products, from foundation, blush to highlighter. They have a range of products with different colors to meet the requirements of different skin tones.

Perfect Diary has over 40 million customers worldwide with full lines of cosmetics products. It is committed to developing a range of high-quality, creative, and amazing products, and intends to enable everyone to express and pursue their own beauty effortlessly.

The website also offers products like the Weightless Soft-velvet Blurring Loose Powder, which is known for its weightless texture and superior ability of blurring imperfections. This product can blur pores, fine lines, and imperfections visibly, creating a flawless makeup surface easily.

In summary, PerfectDiary.com is a one-stop shopping destination for a wide range of makeup and cosmetic products. It is known for its stylish makeup products that embrace uniqueness and diversity. The company is committed to enabling everyone to express and pursue their own beauty effortlessly.

Perfect Diary Pros & Cons

Pros of Perfect Diary:

  • Wide Range of Products: Offers a complete lineup of stylish makeup including eyeshadow palettes, lip glosses, lip stains, and setting powders.
  • Unique and Diverse: Embraces uniqueness and diversity with its core of Unlimited Beauty, featuring wild animals-inspired eyeshadow palettes and card-inspired lip collections.
  • High-Quality Products: Committed to developing high-quality products that enable everyone to express and pursue their own beauty effortlessly.
  • Affordable Luxury: Provides high-end makeup at an affordable price.
  • Positive Customer Reviews: Many customers have praised the quality of the products, their unique look, and excellent customer service.
  • Effective Marketing Strategy: Utilized innovative online marketing strategies, including social media platforms like Weibo, WeChat, and Xiaohongshu, as well as collaborations with celebrities and KOLs.
  • Global Expansion: Achieved early success in global expansion efforts, becoming one of the first Chinese cosmetics brands to go global.

Cons of Perfect Diary:

  • Lack of Focus on Product Quality: Initially prioritized digital marketing over product quality, which led to a decline in consumer loyalty.
  • Cruelty-Free Concerns: Products sold in China must be tested on animals due to Chinese laws, making the brand not cruelty-free.
  • Return Policy Limitations: Customers are responsible for shipping expenses when returning products, and returns may take up to 15 business days to process.

Overall: Perfect Diary has been successful in disrupting China's beauty market with its innovative marketing strategies and diverse product offerings. However, its focus on marketing over product quality has led to a decline in consumer loyalty. The brand's cruelty-free status is also a concern due to Chinese regulations.

Perfect Diary Coupon & Discount Codes

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Perfect Diary Customer Reviews (15)

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Perfect Diary Customer’s Q&A

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Perfect Diary Features and Benefits

PerfectDiary.com is a makeup brand that offers a range of high-quality, creative, and amazing products. Here are some key features and benefits:

  • Wide range of products: The site offers a complete lineup of stylish makeup that includes eyeshadow palettes, lip glosses, lip stains, setting powders, and much more.
  • Unique and diverse: The brand embraces uniqueness and diversity with its core of Unlimited Beauty. Their wild animals-inspired Explorer Eyeshadow Palettes and card-inspired ReadMe Lips Collection are examples of their unique offerings.
  • High-quality products: The brand is committed to developing a range of high-quality products that enable everyone to express and pursue their own beauty effortlessly.
  • Affordable luxury: The brand offers high-end makeup at an affordable price.
  • Positive customer reviews: Many customers have praised the quality of the products, the unique and charming look of the items, and the excellent customer service.
  • Influencer endorsements: The brand has been endorsed by China's "lipstick king," Li Jiaqi, one of the country's biggest beauty influencers.

Please note that individual experiences may vary, and it's always a good idea to research and read reviews before making a purchase.

Perfect Diary Pricing

PerfectDiary.com offers a range of makeup products at various price points. For example, the No Caption Lip Pigment, Weightless Velvet Lip Stain (CRUSH Collection), Tea Extract Glistening Glossy Lip Stain, and [Denim Collection] ReadMe Lips are all priced at $20.00. The Explorer Eyeshadow Palette series, which includes the Red Fox, Butterfly, Cat, Fancy Carp, and Leopard palettes, are priced at $35.00 each. Please note that prices may vary and it's always a good idea to check the website for the most current pricing information.

Perfect Diary FAQs

FAQ

Perfect Diary Alternatives

Here are some alternatives to PerfectDiary.com:

  1. Beautycounter: A beauty brand focused on the cosmetics industry offering safe and effective skincare, makeup, bath, and body products.
  2. The Body Shop: Operates in the beauty and skincare industry offering a range of products including skincare, haircare, makeup, and bath and body products.
  3. Oddity: A consumer tech platform built to transform the global beauty and wellness industry providing a digital, DTC platform.
  4. Milk Makeup: A company that focuses on the cosmetics industry, offering a range of beauty products.
  5. Glossier: Operates as a cosmetic company offering an online platform to sell cosmetic products such as skincare products, body care products, makeup products, and fragrances.
  6. Deciem: A cosmetics maker focused on skin and haircare products based in Canada but retails all over the world.
  7. Charlotte Tilbury: Provides beauty and cosmetic products.
  8. Glow Concept: Specializes in the creation of makeup and skincare products within the beauty industry.
  9. ChicDecent.com: Another competitor to PerfectDiary.com.
  10. Semrush Organic Research tool: A tool to find more websites like PerfectDiary.com.

These alternatives offer a variety of makeup and skincare products, similar to PerfectDiary.com. Each has its own unique offerings and specialties in the beauty and cosmetics industry. It's always a good idea to explore multiple options to find the best fit for individual needs and preferences.

FAQ

How To Open A Perfect Diary Account?

To open an account on PerfectDiary.com, follow these steps:

  1. Visit the PerfectDiary.com website.
  2. Click on the "Account" or "Sign In" button, usually located at the top right corner of the homepage.
  3. A new page will open. Click on the "Create Account" button.
  4. Fill in the required information, including email address, password, and any other necessary details.
  5. Click on the "Create" or "Submit" button to complete the account creation process.
  6. An email will be sent to the provided email address for account verification. Click on the verification link in the email to activate the account.

Remember, the account creation process may vary slightly depending on the website's design and updates. If there are any issues or questions, reach out to Perfect Diary's customer service at enquiry@perfectdiary.com. They can provide further assistance with account creation and other inquiries.

FAQ

Perfect Diary Return Policy?

The return policy of PerfectDiary.com is as follows:

Customers may return their Perfect Diary purchase for any reason by notifying the company of the requested return within 7 days from the date of delivery. However, the following conditions must be met:

  1. The original packaging of the returned product has not been opened.
  2. The returned goods must be in a new, unused condition and in its original packaging.

To initiate a return, customers need to contact the company by emailing support@perfectdiary.com with the following details: the order number, the item(s) they would like to return, and the reason for the return. The company will refund the customer within 48 hours.

After receiving return instructions from the company, customers need to package up the item(s) to be returned with the original packing. The goods should be packed carefully to avoid damage in shipment. The package should be shipped to the designated return address. However, customers are responsible for shipping expenses.

Most returns are processed within 5 business days after the company receives the package. If the return has been accepted, the company will refund the corresponding payment in another 10-15 business days.

If a customer receives a damaged or defective product, they must inform the company within 2 days from receipt of the products. They should contact the company at support@perfectdiary.com and provide a photo of the damaged or defective product along with a copy of the packing slip or order number. If the product is deemed defective, the company will replace the product and send the customer a replacement at no additional charge within 7-10 days.

Please note that due to COVID-19, the shipping time may need to be adjusted accordingly. If the product is not received within 7-10 days, customers should contact the company at support@perfectdiary.com for further help.

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